Lumbersexual Chainsawing

Sometimes an ad strikes a chord that really gets to the heart of the matter. This one says so much about the world we live in.

"For over 80 years, Dinty Moore has fed the lumberjack-sized hunger of hardworking men. Unfortunately the number of lumberjacks is dwindling. But the good news is that lots of men aspire to look like a lumberjack. Dinty Moore believes these "lumbersexuals" can do more than just look like a lumberjack."

Dinty Moore - Lumbersexual Campaign - Chainsaw from BBDO MPLS on Vimeo.